What We Do
Public Safety Media Strategies
Our team has vast national and international experience in public safety, media, communications, law and security: from advising the president of the United States inside the White House, to a senior role at the U.S. Department of Homeland Security; from on-air at CBS News, to chief security officer (CSO) for a national organization; and driving innovative market research at the world's busiest airport.
We provide public safety leaders and their departments, offices and agencies with cutting-edge media strategies, PIO and media training, comprehensive analysis of their communications plans and crisis communications response.
When the media storm hits, the first minutes and hours are crucial. Are you ready?
Our Team
Principals
Paul Goldenberg
Paul Goldenberg spent nearly three decades in law enforcement; from walking a beat in the urban streets of New Jersey to serving 10 years as a senior advisor to the Secretary of Homeland Security.
For the past two decades, he has worked globally with police agencies across Europe and in the Middle East in his capacity as Chief Advisor of Policy and International Policing with the Rutgers University Miller Center on Policing and Community Resilience. Paul was head of a special 5 year police mission for the OSCE – the Organization for Security and Cooperation in Europe – to develop their first international police training program in domestic terrorism, hate crime and human rights.
He is also a Distinguished Visiting Fellow for the University Ottawa Professional Development Institute for Transnational Security, a senior officer with the Global Consortium of Law Enforcement Training Executives, CEO of Cardinal Point Strategies and a former senior member of the NJ Attorney’s General Office.
Mark Pfeifle
Mark Pfeifle is a former White House Deputy National Security Advisor for Strategic Communications and Global Outreach under Pres. George W. Bush. In that role, he led the successful communication effort to promote the president's "surge" of U.S. forces into Iraq and international communication initiatives to de-legitimize al Qaeda.
Mark was press secretary and then communications director for the Dept. of the Interior Secretary, creating messaging to pass energy and conservation legislation and pro-environmental policies. He was director of communications for the 2004 Republican National Convention.
Mark is the recipient of the U.S. Army's Outstanding Civilian Service Award for "dramatically improved communication planning and strategies... in support of the Global War on Terror."
Mark is president and CEO of Off the Record Strategies and is based in Washington, DC.
Kimberly M. Starks
Kimberly M. Starks, APR, is an experienced and well-respected public relations practitioner, having co-founded two consultancies, served on a Georgia Dept. of Economic Development committee, and earned APR accreditation in public relations from the Public Relations Society of America. She has also been the spokeswoman for the Georgia Lottery.
Before becoming an entrepreneur, Kimberly served as a reporter, editor and interim bureau chief for the Marietta Daily Journal; government reporter for the Chattanooga Times Free Press; as well as a freelance journalist for the Savannah Morning News and Patch.com.
She studied at the University of Ghana-Legon in Ghana, Africa; holds a Bachelor of Arts from Savannah State University; and a Master of Business Administration from the University of Phoenix.
Kimberly is the founder and principal consultant of Blue Scorpion Reputation Management and is based in Atlanta.
Mark Albert
Mark Albert is a Peabody and Emmy award-winning master storyteller with a 25-year journalism career distinguished by investigative and political reporting, innovative storytelling techniques, newsroom leadership and creative communications.
He's traveled the world for CBS News; created and led a national investigative unit for Hearst Communications; taught journalists in newsrooms in the US, Vietnam, and Pakistan; been an adjunct lecturer at Northwestern University and launched several startups.
He's a recipient of the Wade H. McCree 'Award for Excellence in Legal Journalism and the Advancement of Justice' from the Michigan Bar Association and the first journalist ever honored by the Minnesota National Guard with its 'Superior Civilian Service' medal.
Mark is the founder and CEO of Media Advisory Experts and is based in Washington, DC. He's visited 85 countries so far.
Mike Gips
Mike Gips is a media trainer, journalist, attorney and security professional. He has conducted hundreds of media and presentation sessions with executives around the world. He has trained public safety officials, security professionals, attorneys, academics, bankers, engineers, military brass, startup founders, defense contractors, private equity, professionals and association executives.
As an award-winning writer and reporter, Mike has published more than 1,000 articles in dozens of publications, including The Washington Post, Dallas Morning News, San Diego Union-Tribune, Fort Worth Star-Telegram, and many more.
He's also been quoted as a subject matter expert by National Public Radio, ABC News, Reuters, and scores of others.
Mike a principal at Global Insights in Professional Security and is based near Washington, DC.
Our Testimonials
"Paul is skilled at navigating the most challenging of circumstances within law enforcement and is adept in providing consultation to a wide range of audiences. My team and I benefited from the depth of experience, knowledge and connections
across the industry."
Ben Haiman, Former Chief of Staff, Metropolitan Police Department, Washington, D.C.
"[Kim] challenged my thinking so that I grew as a professional marketer during a trying time. I will definitely call upon her again."
Hillary T, Blue Scorpion Reputation Management Client
"I've never met someone [Mike has] consulted for who hasn't been utterly impressed with his abilities, intelligence, diligence, and overall nice-guy nature."
Peter Piazza, CPP Regional Loss Prevention Manager, Amazon
“[Mark Albert's] expert knowledge of the topic left them important messages they could take back to their desks and start using today.”
Glen Barbour, Event Organizer, Loudoun County, Va., Government
"There is no question on security that [Mike] isn't an expert on, and he knows more about the English language than anyone I know."
John F. Kirch, Assoc. Prof. of Journalism and Media Studies, Towson University
“Mark [Albert] has great command of his content and excellent delivery. He showcases a deep understanding of the importance of understanding media as a platform to proclaim a message.”
Aaron Welty, Manager, U.S. Government
Webinars
APRIL 23, 2024
Leading Through Crisis: Navigating the Media When Every Second Counts
®
Law enforcement in the United States faces a grave new paradigm: unprecedented internal pressures on staffing, training, budgeting and retention along with a litany of external challenges — all while the spotlight burns ever brighter on any missteps.
Whether it's an officer-involved incident, a bridge collapse in Baltimore, attacks on religious institutions, or a spate of fentanyl overdoses, crises will happen and law enforcement leaders must be ready to respond transparently — because every second counts.
This leadership development webinar featured a panel of some of the most distinguished experts on public information in North America, who shared must-have knowledge in:
-
Tips on working with national media
-
News conference preparation
-
Social media monitoring and response
-
Real-time tabletop scenarios
-
In-depth evaluation and formation of a crisis response plan
-
Identification of emerging threats to your communities
The webinar brought together senior law enforcement executives, media trainers, PR leaders and national network journalists to discuss how you can successfully manage the media storm — and strengthen your agency, while protecting the community you serve.
Thank you to our corporate, academic and institutional partners for their support of this leadership development webinar: National Sheriffs' Association, IACLEA, Rutgers Miller Center on Policing and Community Resilience, uOttawa Professional Development Institute, Police1, New Jersey State Association of Chiefs of Police, and Public Safety Media Strategies.
*The views expressed by the panelists and moderators are their own, and do not necessarily represent the views of Public Safety Media Strategies or its partners.
PANELISTS:
Chief Paul H. Dean
International Assoc. of Campus Law Enforcement Administrators
Jeff Pegues
Former CBS News Chief National Affairs & Justice
Correspondent
Sarah Boyd
International Assoc. of Chiefs of Police -
PIO Section
Mark Dannels
Sheriff, Cochise County, Arizona
MODERATED BY:
IN PARTNERSHIP WITH:
Paul Goldenberg
Cardinal Point Strategies
+
Rutgers Miller Center on Policing and Community
Resilience
Mark Albert
Media Advisory Experts
+
Former CBS News Correspondent & Hearst Investigative
Journalist
*The views expressed by the panelists and moderators are their own, and do not necessarily represent the views of Public Safety Media Strategies or its partners.
WATCH WEBINAR REPLAY:
Contact Us
